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08/16/2022

READING TIME: 2 MIN

AUTHORS: Christoph Witte, Founder and Managing Director

Stephanie Heuser, Managing Director

PINK CARROTS gains Petra Berghäuser as Executive Creative Director

With Petra Berghäuser, PINK CARROTS has gained a creative who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness. The strategic-creative communications agency specializes in health and well-being and thus underlines its claim to create communication solutions that stand out, stay in the mind and inspire people to rethink.

"We are proud and happy to have gained a creative boss in Petra who shares our claim: To prove with bold ideas that evidence and creativity are not a contradiction - but the best way to convey valuable knowledge in a surprising and emotional way and to advance healthy topics for everyone," says Christoph Witte, founder and CEO of the agency, which celebrates its thirtieth anniversary this year. Petra Berghäuser explains: "My goal is to creatively make my mark in health marketing. Interdisciplinary, digital and with great passion for our challenging topics. The strategic strength of PINK CARROTS is the ideal foundation for this."

Stephanie Heuser, Managing Director at PINK CARROTS, sees an outstanding creative in the new hire, who also brings a deep, interdisciplinary understanding, which ultimately pays holistically into the agency's offering. For Petra Berghäuser, creative is a strong part of a strong agency. The claim "Thinking Health Differently" is not only an attitude, but also a daily challenge to herself, she says. "I am happy to solve them again and again with a great team and together with our clients," says Petra Berghäuser.

With Petra Berghäuser, PINK CARROTS has gained a creative native who stands for a holistic approach to communication. The multiple award-winning creative started her career as a copywriter at Ogilvy, where she most recently served as Creative Director/Management Partner and worked for brands such as O2 and American Express. As Business Director Creation, she then took over creative responsibility at Serviceplan One and led the creative teams for clients Lufthansa and Continental. Since June 2020, Petra Berghäuser has been responsible as Executive Creative Director of the in-house agency of Triple A Internetshops and realized, among other things, the TV commercials for the own brand EIS (eis.de), the leading online provider of intimate lifestyle products.