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E-DETAILING: A CLASSIC
TOOL IN A NEW SETTING

11/25/2021
READING TIME: 3 MIN
AUTHORS: Christoph Witte, Founder and Managing Director
edetailer.png

Sales force communication

What requirements must an eDetailer meet to perform well in the context of closed loop marketing? Tips for content creation and technical implementation.

eDetailers are usually the centerpiece of communication between sales representatives and physicians. However, the full potential of the medium is not always exploited: only the integration in CRM special solutions such as Veeva makes it possible to get everything out of a sales call. The implementation requires certified agency partners who are also competent in terms of content.

 

 

 

The right story flow

If you are able to prepare complex content in a dialog-oriented way while at the same time responding to individual information needs, you have the best chances of convincing your target groups. Combined with additional tracking functions, feedback can be incorporated directly and the course of the conversation can be continuously optimized.

 

 

 

The right setting

eDetailers are most effective when the entire environment of the multi-channel marketing mix is right. Approved emails, for example, can be used to send relevant and personalized content directly to customers. This also saves valuable time in the actual conversation.

 

 

 

Conclusion

eDetailers are and will remain an important pillar in the multichannel marketing mix. Embedded in CRM solutions and supplemented by tools such as Veeva Approved email, they can efficiently support the field sales team in its customer communication. Certified agency partners with a high level of digital and content expertise can offer tailored solutions for this purpose, enabling the pharmaceutical sales force to get the most out of the dialog with target groups.

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