NEWS
PINK CARROTS GAINS PETRA BERGHÄUSER AS EXECUTIVE CREATIVE DIRECTOR
With Petra Berghäuser, PINK CARROTS has gained a creative person who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness.
READ NOW
NEWS
PINK CARROTS GAINS PETRA BERGHÄUSER AS EXECUTIVE CREATIVE DIRECTOR
With Petra Berghäuser, PINK CARROTS has gained a creative person who has won numerous national and international awards and whose portfolio ranges from tourism and financial services to sexual wellness.
READ NOW
INSIGHTS
E-DETAILING:
A CLASSIC TOOL
IN A NEW SETTING
What requirements must an eDetailer meet to perform well
in the context of closed loop marketing? Tips for content creation and technical implementation.
INSIGHTS
THE FUTURE
OF HEALTH:
NEW POTENTIAL
How will health be defined in
the future? And what role does
the Covid-19 pandemic play?
An overview on opportunities
and challenges.
INSIGHTS
REMOTE WORK
OR BACK
TO THE AGENCY
Pandemic, home office, remote work – what happens next? The members of the GWA Forum Healthcare Communication are reflecting about the future of agile co-working within agencies.
INSIGHTS
IT ALL
STARTS WITH
INSIGHTS
How do people and brands react to changes in the health market? How do we receive health communication fit for challenges?
INSIGHTS
FROM
INSIGHTS
TO IDEAS
How do you get from the analysis to the campaign idea? In Step 2 we outline how insights can be fleshed out to become a key strategic concept – the springboard to creative development.
INSIGHTS
FROM
IDEAS TO
ENGAGEMENT
How do you turn a key strategic concept into a campaign? This third part shines a light on the creative process and communication planning along the customer journey.
INSIGHTS
USING SOCIAL
LISTENING STRATEGICALLY
How do you find out what the world is saying about your company, brand, portfolio, or campaign? In social media channels and online news? By listening to them.
INSIGHTS
MOVING
IMAGES
MOVE PEOPLE
When it comes to disease awareness, well-made cinematic storytelling reaches hearts and minds. The same applies to
all communication around
rare conditions.
SPECIALS
NEW
CHALLENGES?
WE ARE READY!
Successful brand management is fundamental: Where does the brand come from, where does it stand now and where does it want to go next? In our workshops we inspire you and your team to look at things differently.
INSIGHTS
FROM TARGET
AUDIENCE TO
PERSONA
Understanding target audiences better: Personas are a great way to get deeper insights. Read here how to develop personas and how to use them in practice.