INSIGHTS
E-DETAILING: A CLASSIC TOOL IN A NEW SETTING
What requirements must an eDetailer meet to perform well
in the context of closed loop marketing? Tips for content creation and technical implementation.
INSIGHTS
E-DETAILING: A CLASSIC TOOL IN A NEW SETTING
What requirements must an eDetailer meet to perform well
in the context of closed loop marketing? Tips for content creation and technical implementation.
INSIGHTS
E-DETAILING: A CLASSIC TOOL IN A NEW SETTING
What requirements must an eDetailer meet to perform well
in the context of closed loop marketing? Tips for content creation and technical implementation.
INSIGHTS
FROM TARGET AUDIENCE TO PERSONA
Understanding target audiences better: Personas are a great way to get deeper insights. Read here how to develop personas and how to use them in practice.
INSIGHTS
THE FUTURE OF HEALTH: NEW POTENTIAL
How will health be defined in the future? And what role does the Covid-19 pandemic play?
An overview on opportunities and challenges.
INSIGHTS
REMOTE WORK OR BACK TO THE AGENCY
Pandemic, home office, remote work – what happens next? The members of the GWA Forum Healthcare Communication are reflecting about the future
of agile co-working within agencies.
INSIGHTS
IT ALL STARTS
WITH INSIGHTS
How do people and brands react to changes in the health market? How do we receive health communication fit for challenges?
INSIGHTS
FROM INSIGHTS
TO IDEAS
How do you get from the analysis to the campaign idea? In Step 2 we outline how insights can be fleshed out to become a key strategic concept – the springboard to creative development.
INSIGHTS
FROM IDEAS TO ENGAGEMENT
How do you turn a key strategic concept into a campaign? This third part shines a light on the creative process and communication planning along the customer journey.
INSIGHTS
USING SOCIAL LISTENING STRATEGICALLY
How do you find out what the world is saying about your company, brand, portfolio, or campaign? In social media channels and online news? By listening to them.
INSIGHTS
MOVING IMAGES MOVE PEOPLE
When it comes to disease awareness, well-made cinematic storytelling reaches hearts and minds. The same applies to all communication around rare conditions.